Saturday, January 23, 2010

Independent Music 101

Marian Call is a talented musician who, after years of studying music, found the music industry lacking. She's one of the first of many musicians raised in a world of technology and entitlement who do not easily buy into existing business models of earning a living. She's wise for her years in that she suspects (I think rightly) that being sponsored and supported by an industry comes at a cost. She is also savvy enough to cultivate her own fanbase through the internet. A tremendous amount of focus and work goes into this on her behalf. Her fans are financing her next album.

There are many singer/songwriters who do this already and many, it seems, where initially forced into learning how to do it for the sake of survival. I find Marian unique (but my no means alone) in that her embracing technology grew alongside her cultivation of her talents. In this short video Marian talks about that process and how it fits her values.

I found as I listened that we have much to learn from those who come after us wanting the same things that we want: freedom, independence and choice. They deserve our interest and support. I'm not so sure that they are not born to bring us greater understanding in how to live large in freedom and prosperity. I think they may be hard-wired for nothing less and I think we should pay attention to what they are doing and saying.

Thanks to "Alaska Dispatch" for posting this video.

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